How FitFluential attracts clients with a win-win-win strategy

workingtogetherIt is no secret that launching a company is a lot of work and that most new companies fail. Every situation is different and it can be difficult to identify what elements help or hinder the success of a new company. What helped Kelly Olexa, the CEO and Founder of FitFluential, was leveraging her 15+ years of sales and business development experience.

Sales is a skill that comes naturally to some and needs to be learned by others. It is a must, however, for a founder and owner of a company. A founder who is unable to sell will struggle to gain traction.

FitFluential, founded in 2011, is a community of fitness enthusiasts sharing their fitness journey both online and offline through social media. Kelly has always taken the approach of developing long-term relationships, rather than focusing on an immediate sale. By leveraging her relationship based approach, Kelly has built up her network, from which she receives references and recommendations. References and recommendations only come with time investment and cannot be bought through PR or marketing.

“Everything has to be a win-win-win. Win for the client, win for me, win for the consumers that see the end result. “ Kelly says. She focuses on the client first, which builds a long term relationship. “Do the right thing up front to help the client sell, then provide the best customer as possible, and know that you must always earn the business.”

How can you improve your sales techniques?


ToutApp CEO gives advice on cold emailing

Not all business owners and entrepreneurs are natural born sales people. But anyone who is running a business needs to know how to sell; whether it is selling the company to potential investors and job candidates or the product/service to potential customers, it is necessary to move the business along.

Nowadays, leveraging email to start the sales process is widely used and can be highly effective for many types of companies. We recently caught up with expert in cold emailing, Tawheed Kader, CEO and Founder of ToutApp. Tawheed’s advice to those who are inexperienced in cold emailing:

“Don’t try to close the deal on your first cold email. Realize that the goal of a cold email is to give enough of a promise so that it starts a conversation. So pick your words wisely and keep it short and sweet.”

Developing prospects takes time and multiple interactions to turn them into a customer. At first you just want to pique their interest.

Founded in 2011, ToutApp is a sales communication platform. Their features include templates and email, web and presentation tracking. It is the standard for any B2B sales team.

What sales techniques have you found effective?